Power of Brand and Marketing
Branding defines the identity of a company to create a memorable and emotional connection between the company and its customers. Whereas marketing includes the tactics and strategies that communicate that vision. It involves strategies like advertising, social media, content creation, and SEO, aiming to reach your target audience, generate interest, and drive sales. While branding serves as a foundation for a business, marketing brings a brand to life by spreading its message across the platforms. Both of these work together to build a powerful and recognizable brand presence.